Organization: The Ocean and Us; The Ocean Hope Tour
Projects: Created content for Instagram with accompanying caption copy. Collaborated with other members of the team on how to revamp the organization's current website. Crafted mood boards to act as a springboard for the website revamp, additional social media content, and a future brand refresh.
Tech & Tools Used: Canva, Social Media Design/Content Creation, Branding
The Ocean and Us advocates for healthy oceans across a wide range of important ocean issues including climate change, overfishing, pollution, and the emerging threat of deep-sea mining. I decided to join the team to help support The Ocean Hope Tour; a tour that Farah Obaidullah, the founder, will be taking soon from Alaska to Chile to get scientists, activists, non-profits, etc. to sign a declaration to put a stop to deep-sea mining before it begins.
As someone who's always been passionate about the ocean, I thought this was a great organization to get involved with and help spread the word about The Ocean Hope Tour's amazing mission!
"Sunlight Zone" Mood Board
"Happy Medium" Mood Board
"Deep Sea" Mood Board
The team ended up liking elements from boards two and three, so the next step was to create a board combining all of those elements into one and ensure everything still worked together.
The second and final iteration of the mood board.
Instagram carousel concept created based on the elements from the final mood board.
